Webinar

Table of Contents
Webinar Proposals

SkyQuest Park’s mission is to create unforgettable experiences by blending immersive storytelling, nostalgic charm, and sustainable innovation. To expand its community engagement, this page presents two webinar proposals designed to educate, inspire, and build stronger audience connections. Each webinar aligns with SkyQuest’s brand values while targeting unique audience segments.

The Future of Immersive Storytelling in Theme Parks

Introduction
SkyQuest Park continues to push boundaries by combining technology and creativity. This webinar will explore how immersive storytelling, powered by VR and AR, is transforming the future of guest experiences.
Problem Statement
Today’s audiences, particularly Gen Z and Gen Alpha, expect interactive, tech-driven entertainment. Traditional attractions risk becoming irrelevant without ongoing innovation.
Solution
“The Future of Immersive Storytelling in Theme Parks” positions SkyQuest Park as a thought leader in digital entertainment. The event will showcase SkyQuest’s new VR attraction while educating attendees on the role of technology in storytelling and customer engagement.
Conclusion & Recommendations
This 60-minute panel will highlight SkyQuest’s ability to bridge tradition and innovation. We recommend scheduling on Thursday, October 16, 2025, at 7:00 p.m. EST, with live polling, Q&A, and a downloadable infographic to maximize audience engagement. This webinar reinforces SkyQuest Park’s identity as an innovator, using immersive technology to connect with new generations while honoring the park’s storytelling roots.
At a Glance
| Target Audience | Tech-savvy young adults, students, gamers |
| Goals | Raise VR ride awareness by 20%; secure at least 3 media mentions |
| Format | Expert panel with live Q&A |
| Date/Time | October 16, 2025, at 7:00 p.m. EST |
| Length | 60 minutes |

Sustainable Fun, Building Greener Theme Parks

Introduction
SkyQuest Park is committed to creating joy responsibly. This webinar will highlight how theme parks can balance unforgettable fun with sustainable operations.
Problem Statement
The entertainment industry faces growing criticism for environmental impact. Families, educators, and local leaders are demanding greener practices from large attractions.
Solution
“Sustainable Fun: Building Greener Theme Parks” will spotlight SkyQuest’s eco-friendly initiatives, such as recycling programs, energy-efficient operations, and eco-conscious construction. A panel of experts and SkyQuest leaders will share practical strategies for sustainable entertainment.
Conclusion & Recommendations
This 75-minute event will strengthen SkyQuest’s community reputation and attract positive media coverage. We recommend hosting on Tuesday, November 11, 2025, at 6:30 p.m. EST, with a follow-up social media campaign and a downloadable “Green Visitor’s Guide.” This session supports SkyQuest Park’s commitment to sustainability, strengthening its reputation as a responsible community partner dedicated to creating joy responsibly.
At a Glance
| Target Audience | Families, educators, community leaders, eco-conscious visitors |
| Goals | Increase community awareness by 30%; secure 5 local media stories |
| Format | Expert panel with Q&A and visual examples |
| Date/Time | November 11, 2025, at 6:30 p.m. EST |
| Length | 75 minutes |
Overall Recommendations
Both webinar proposals directly support SkyQuest Park’s mission to create unforgettable experiences through innovation, nostalgia, and sustainability. Hosting The Future of Immersive Storytelling in Theme Parks first will generate excitement and position the park as a leader in next-generation entertainment. Following with Sustainable Fun: Building Greener Theme Parks will deepen community trust, highlight responsible practices, and strengthen long-term brand reputation. Together, these events provide a balanced strategy to engage diverse audiences, secure media coverage, and reinforce SkyQuest Park’s standing as both an innovator and a community partner.
Sources
International Association of Amusement Parks and Attractions, 2024 global theme park attendance and trends report.
Statista, 2024, Virtual reality market revenue worldwide 2017–2025.
Orlando Sentinel, March 10, 2025, “Central Florida parks embrace green initiatives to attract eco-conscious guests.”
Smith, J., 2023, “Sustainable entertainment: Environmental practices in global theme parks,” Journal of Tourism & Sustainability.
Taylor, B., 2024, “Why storytelling is the heart of next-gen attractions,” Attractions Magazine.
Content Development

Introduction

The webinar The Future of Immersive Storytelling in Theme Parks will be hosted by SkyQuest Park’s Creative Director, who will moderate a discussion alongside a VR/AR technology expert and a theme park journalist. Together, the presenters will explore how virtual and augmented reality are reshaping the way attractions are designed and experienced. This topic is especially relevant to younger audiences, such as Gen Z and Gen Alpha, who increasingly expect interactive, tech-driven forms of entertainment. The session will highlight how storytelling has always been at the heart of theme parks and why new technologies are essential to shaping the future of these experiences.
Key Talking Points & Transitions

The session will be divided into four main segments, allowing for a logical flow of ideas and continuous engagement.
The first segment

The Power of Storytelling in Theme Parks, will set the stage by examining the role of narrative in building guest loyalty and brand identity. Classic examples such as Disney’s use of themed lands will illustrate how stories create emotional connections. The moderator will then transition by emphasizing that as audiences evolve, so too must the tools used to tell these stories.
The second segment

Technology as a Storytelling Tool, will highlight the ways VR and AR enhance immersion beyond traditional physical rides. The presenters will showcase SkyQuest’s new VR attraction as a prime example of how innovation can deepen guest engagement. This section will conclude with the reminder that while technology is powerful, it must remain balanced with nostalgia and emotional resonance.
In the third segment

Blending Innovation and Nostalgia, the discussion will focus on how parks can keep long-time fans connected while attracting new, younger audiences. SkyQuest’s strategy of honoring classic attractions while introducing modern experiences will be highlighted as a case study. The moderator will transition by noting how these trends shape not just SkyQuest, but the broader future of themed entertainment.
The final segment

Industry Insights and Audience Perspectives, will invite the guest journalist to share predictions about how immersive storytelling will evolve over the next decade. This segment will incorporate live poll results and audience comments, ensuring that participants’ voices help shape the conversation. The moderator will then transition into the conclusion by highlighting what these industry insights mean for guests today and for the future of SkyQuest Park.
Supporting Visuals and Multimedia Ideas

The webinar will be supported by a dynamic slide deck featuring infographics on the growth of VR/AR in entertainment, photos of SkyQuest Park’s concept art, and comparisons of nostalgic attractions with modern immersive experiences. A short video teaser of SkyQuest’s upcoming VR ride will provide a visual highlight, allowing audiences to experience the innovation firsthand. Finally, a live infographic of poll results will be displayed during the webinar to enhance audience participation and reinforce engagement.
Audience Interaction Plan

Audience engagement will be built into multiple points of the session. Early in the webinar, a live poll will ask: “Which excites you more: VR innovations or nostalgic attractions?” Midway through, attendees will be invited to contribute via an open chat prompt: “Share your favorite theme park memory and how story shaped it.” A dedicated Q&A session will allow participants to pose both pre-submitted and live questions to the panelists. To extend engagement beyond the live session, all participants will receive a downloadable infographic titled Top Five Storytelling Trends in Theme Parks.
Connection to Brand Goals

This webinar directly supports SkyQuest Park’s mission to blend immersive storytelling, nostalgic charm, and innovation. By educating audiences on how VR and AR are transforming guest experiences, SkyQuest strengthens its position as a creative leader in themed entertainment while fostering deeper connections with its community.
Sources
International Association of Amusement Parks and Attractions, 2024 global theme park attendance and trends report.
Statista, 2024, Virtual reality market revenue worldwide 2017–2025.
Taylor, B., 2024, “Why storytelling is the heart of next-gen attractions,” Attractions Magazine.
Smith, J., 2023, “Storytelling in immersive media: How VR is shaping entertainment,” Journal of Media Innovation.
Orlando Sentinel, May 15, 2025, “Orlando parks compete on immersive technology.
Press Release

Press Release
FOR IMMEDIATE RELEASE
SkyQuest Park to Host Webinar on the Future of Immersive Storytelling in Theme Parks
ORLANDO, Fla., September 22, 2025 — SkyQuest Park announced today that it will host a free webinar, The Future of Immersive Storytelling in Theme Parks, on Thursday, October 16, 2025, at 7:00 p.m. EST. The event will explore how virtual and augmented reality are transforming theme park storytelling and reshaping the future of guest experiences.
The webinar will feature SkyQuest Park’s Creative Director, a VR/AR technology expert, and a respected theme park journalist. Together, they will discuss how immersive storytelling drives loyalty, connects with new generations, and positions theme parks as leaders in entertainment innovation.
“Storytelling has always been the heart of theme park design, but today’s technology allows us to bring these narratives to life in ways never imagined before,” said Alex Porter, founder and CEO of SkyQuest Park. “This webinar demonstrates our commitment to creating unforgettable experiences that balance nostalgia, innovation, and sustainability.”
The 60-minute session will include live polling, interactive Q&A, and exclusive insights into SkyQuest’s upcoming VR attraction.
Register today at Eventbrite.com/e/skyquest-vr-launch
Media Contact:
Ashley Clements
A.C.E PR & Communications
press@skyquestpark.com | (407) 555-0123
About SkyQuest Park
SkyQuest Park blends nostalgic charm with cutting-edge immersive attractions, welcoming families and thrill-seekers to unforgettable experiences in Central Florida. Learn more at skyquestpark.com
Promotional Plan

Instagram will serve as the primary channel to reach young adults and digital natives who actively engage with visual content. The campaign will feature teaser videos, countdown stories, and carousel graphics of speakers and topics. Posts will launch three weeks before the event, with weekly updates and daily reminders during the final week.


Facebook will target families and community leaders who prefer longer-form posts and event pages. A dedicated event page will go live four weeks prior, with updates shared weekly and boosted posts during the final week. Behind-the-scenes sneak peeks and speaker highlights will encourage RSVPs and shares.
TikTok will deliver short, fast-paced content to younger audiences who expect fun, interactive storytelling. Clips will use the “then vs. now” theme, comparing nostalgic park storytelling with VR-driven experiences. Two to three videos will post in the two weeks leading up to the event, with daily reminders during the final three days.


Email newsletters will provide direct communication with current SkyQuest subscribers. The campaign will include three touchpoints: an announcement three weeks out, a reminder one week before, and a last-chance reminder on the day of the event. Personalized invitations and calls to action will maximize conversion.
Earned Media will expand reach through local and industry press. A press release will be distributed to the Orlando Sentinel and Attractions Magazine one month before the webinar, highlighting the event’s relevance to the Orlando market and competitive theme park industry.


Paid Media will include targeted Facebook and Instagram ads focusing on Orlando-area thrill-seekers and families within a 50-mile radius. Ads will run in the final 10 days before the webinar with eye-catching graphics of VR attractions and a direct registration link.
Example Social Media Posts

Instagram (Carousel Post)
The future of theme parks is here!
Join us for The Future of Immersive Storytelling in Theme Parks on Oct. 16 at 7 PM EST.
Explore VR & AR innovations
Hear from industry experts
Don’t miss your chance, register today!
Skyquestpark.com
#SkyQuestPark #ImmersiveStorytelling #ThemeParks
Facebook
Webinar Announcement
Theme parks are evolving! SkyQuest Park is leading the way!
Join us on Thursday, Oct. 16 at 7:00 p.m. EST for The Future of Immersive Storytelling in Theme Parks. This free, 60-minute online event will feature SkyQuest’s creative team, VR/AR innovators, and live Q&A.
Seats are limited!
Reserve your spot today Skyquestpark.com
#SkyQuestPark #FutureOfEntertainment #ImmersiveExperiences

TikTok (Video Caption)
Storytelling just leveled up.
VR + nostalgia = the future of theme parks
Don’t miss The Future of Immersive Storytelling in Theme Parks
Oct. 16 | 7 PM EST | FREE online
Register now in bio!
#SkyQuestPark #ThemeParkTok #ImmersiveStorytelling
Recommendations
This promotion plan strategically leverages SkyQuest Park’s strongest channels such as Instagram, Facebook, TikTok, email, and local media. The plan reaches both younger tech-focused audiences and families/community leaders. By combining paid advertising, earned media, and engaging shared and owned content, SkyQuest Park will maximize registrations and reinforce its brand position as an innovator in immersive storytelling.
Sources
Statista, 2024, Social media usage by Gen Z in the United States.
Pew Research Center, 2023, “How families engage with Facebook and online events.
International Association of Amusement Parks and Attractions, 2024 global theme park attendance and trends report.
Execution & Reflection
Reflection
Developing and preparing The Future of Immersive Storytelling in Theme Parks webinar gave me the opportunity to bring together research, content planning, and presentation strategy into a single project. The process helped me see how important it is to design clear transitions, engaging visuals, and interactive elements that keep an online audience involved. It also reinforced the role of thoughtful promotion and branding in making a webinar successful. Overall, this assignment strengthened my confidence in presenting professional content and showed me how webinars can be used as a strategic tool to build credibility and connect with a target audience.
Sources
Taylor, B., 2024, “Why storytelling is the heart of next-gen attractions,” Attractions Magazine
International Association of Amusement Parks and Attractions, 2024 global theme park attendance and trends report
Statista, 2024, Virtual reality market revenue worldwide 2017–2025
Orlando Sentinel, March 10, 2025, “Central Florida parks embrace green initiatives to attract eco-conscious guests”
Orlando Sentinel, May 15, 2025, “Orlando parks compete on immersive technology”
Smith, J., 2023, “Sustainable entertainment: Environmental practices in global theme parks,” Journal of Tourism & Sustainability
Smith, J., 2023, “Storytelling in immersive media: How VR is shaping entertainment,” Journal of Media Innovation
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