Table of Contents

1. Table of Contents
2. SkyQuest VR Grand Launch-A Night of Immersive Storytelling
3. Venue Details and Rental Needs
4. Rental Needs & Costs (Estimated)
5. Pre-Event Promotion Strategy (PESO Model)

Event Title & Theme

SkyQuest Park VR Grand Launch- A Night of Immersive Storytelling

This event celebrates the official unveiling of SkyQuest Park’s first fully immersive VR attraction. Guests will experience a one-of-a-kind evening where technology and nostalgia meet, with opportunities to preview the ride, engage with creative directors, and enjoy themed entertainment that highlights the future of storytelling in theme parks.

Purpose and Strategic Objectives

The primary purpose of this event is to launch SkyQuest Park’s new VR attraction while strengthening its positioning as a leader in immersive entertainment. The event will…

• Raise awareness by attracting media coverage and influencer engagement.
• Engage younger demographics (Gen Z/Alpha) alongside long-time fans.
• Strengthen community ties by hosting local partners, schools, and families.
• Drive attendance and sales through early ticket promotions and exclusive offers tied to the launch

Target Audience and Estimated Attendance

Demographics

Ages 15–45; interests in gaming, technology, theme parks, immersive media, and family entertainment; located primarily in the Orlando metro area with regional tourism appeal.

Psychographics

Young adults seeking cutting-edge experiences, families seeking innovative but family-friendly fun, and local leaders and media interested in cultural innovation.

Estimated Attendance

500 guests — 300 general public attendees, 100 media/influencers, and 100 VIPs/partners.

Inclusion Considerations

ADA-accessible ride preview and event spaces, closed captioning for live presentations, and family-friendly food and entertainment.

Event Type

Launch Party & Brand Experience

Guests will enter a futuristic VR-themed pavilion at SkyQuest Park. The program includes a ribbon-cutting ceremony, rotating ride preview sessions, a panel discussion with creative directors and VR developers, live DJ entertainment with projection mapping, and themed photo opportunities.

This format is ideal because it blends celebration, community engagement, and media access. It creates buzz around the new attraction while allowing guests to directly experience SkyQuest’s innovative storytelling.

Date, Time & Venue

Date– Saturday, November 15, 2025
Time-6:00–10:00 p.m. EST
Venue-SkyQuest Park main plaza, adjacent to the new VR attraction

A Saturday evening maximizes attendance from both families and young adults. Hosting on-site strengthens the association between the event and the new ride, while evening timing allows for dramatic visuals with lighting, projections, and fireworks.

Strategic Fit

This event directly supports SkyQuest Park’s brand identity as an innovator in immersive entertainment. By hosting an interactive, media-friendly launch party, SkyQuest will secure earned media coverage, strengthen community engagement, and build excitement that drives attendance to the park. Success will be measured by guest turnout, number of media stories generated, and ticket sales increase in the first month post-launch.

Logistics & Budget Planning

SkyQuest VR Grand Launch-A Night of Immersive Storytelling

Venue Details and Rental Needs

SkyQuest Park Main Plaza (Orlando, FL)

The launch event will be staged in the main plaza of SkyQuest Park, located directly adjacent to the new VR attraction. The space can comfortably host 500 guests and provides direct visibility of the attraction being unveiled. The plaza is outdoors, but partially covered spaces are available for staging and catering, with lighting infrastructure already in place.

Rental Needs & Costs (Estimated)

Item	Details	Estimated Cost
Stage, Sound & Lighting	Basic microphones, speakers, small projection	$4,000
Tents & Tables	Catering tents and VIP lounge tables	$2,500
Seating (General + ADA)	Folding chairs + ADA seating zones	$1,500
Decor & Branding	Banners, signage, simple entry arch	$1,000

Subtotal: $9,000

This venue is suitable because it aligns the event space with the product launch itself, strengthens branding, and allows for immersive lighting, projections, and fireworks.

Timeline of Key Milestones

Vendors and Staffing Needs

Role	Details	Estimated Cost
Event Coordinator	Oversees flow, vendor coordination	$500
A/V Tech Crew	3-person team for sound, lighting, setup	$1,500
Catering Staff	6 staff for buffet service	$900
Security Team	3 staff for guest entry + crowd control	$750
Volunteers (Check-in)	6 volunteers (stipend + meals)	$600
Photography/Videography	One professional for highlights	$1,000

Subtotal: $5,250

Volunteers from Full Sail and SkyQuest will also help offset staffing costs.

Estimated Budget with Line Items

Category	Details	Estimated Cost
Venue & Rentals	Stage, sound/lighting, tents, seating, décor	$9,000
Staffing	Event coordinator, A/V crew, catering staff, security, volunteers, photography	$5,250
Catering	Family-style buffet service (~200 guests)	$3,500
Promotion & Marketing	Social media ads, flyers, influencer tie-ins	$750
Contingency Fund (5%)	Reserved for unexpected costs	$1,500

Total Estimated Budget: $20,000

Budget Rationale

This budget was strategically scaled to fit within the $20,000 framework provided in the assignment guidelines. While large-scale theme park launches often exceed this amount, prioritizing core elements such as rentals, staffing, and catering ensures that the event remains feasible while delivering a high-quality guest experience. The budget emphasizes accessibility, strong media visibility, and community engagement while trimming down nonessential extras. For example, catering was scaled to ~200 guests rather than the full 500, and entertainment was simplified to keep costs balanced. This approach demonstrates practical resource management and highlights how SkyQuest Park can deliver an impactful, branded experience while staying within budget limitations.

Accessibility and Risk Management Considerations

Accessibility

 ADA-compliant pathways, ramps, and seating provided. Closed captioning available for live presentations. Ride preview accessible for guests with mobility needs.

Emergency Preparedness

First aid stations located at the plaza entrance, with paramedic staff on standby. Emergency exits and evacuation routes clearly marked.

Weather Contingency

 Backup plan includes moving catering and panel presentations into the adjacent covered pavilion in case of inclement weather.

Crowd Flow

Check-in stations positioned at multiple entrances to reduce bottlenecks. Wristbands used to manage access to VIP and media areas.

Site Layout

Stage

 Center plaza, equipped with AV, lighting, and backdrop.

Audience Seating

 Rows of chairs facing stage with ADA seating at front and side aisles.

Ride Preview Entrance

Directly accessible from plaza, staffed with attendants for timed group previews.

Full Sail University Student Gallery

Located to the right pf ride previews features student VR/ Art projects.

Catering/VIP Lounge

Tent located to the right of the stage with seating and refreshments.

Check-In/Registration

Plaza entrance, equipped with multiple tables and volunteers.

Photo Ops & Entertainment

 Projection mapping and themed backdrops set up along the plaza perimeter.

Exit Points

Clearly marked routes leading out of the plaza for crowd safety.

Media & Promotion Strategy

SkyQuest VR Grand Launch- A Night of Immersive Storytelling

Pre-Event Promotion Strategy (PESO Model)

Messaging Plan

Social Media Posts

Proposed Hashtag-#SkyQuestVRLaunch
Tagline–“Where Technology Meets Storytelling.”

Media Outreach Plan

Press Release Headline
SkyQuest Park Unveils First VR Attraction with Community Celebration on Nov. 15

First Paragraph
Orlando, FL — SkyQuest Park announced today that it will host the VR Grand Launch: A Night of Immersive Storytelling on Saturday, Nov. 15, from 6:00–10:00 p.m. at the park’s main plaza. The event marks the debut of SkyQuest’s first fully immersive VR attraction, featuring exclusive ride previews, entertainment, and opportunities to engage with the park’s creative team.

Media Outlets to Pitch:

• Orlando Sentinel (local news + events)
• Attractions Magazine (theme park industry coverage)
• Orlando Weekly (local culture + community events)

Pitch Angle
The event is newsworthy because it combines community engagement with cutting-edge entertainment technology, offering an exclusive first look at an attraction that positions Orlando as a global hub for theme park innovation.

Community Partnerships & Influencer Tie-Ins

Metrics for Success

Attendance– 500 guests (goal).

Registration Conversion Rate-60% of registrants attend.

Social Media Engagement-1,000+ hashtag mentions; 5,000 combined likes/shares.

Media Coverage-5 earned media placements in local/industry outlets.

Email Metrics-40% open rate, 15% click-through rate.

Post-Event Impact– 10% increase in park attendance in the month following the launch.

Event Proposal

Reflection

Developing the SkyQuest Park VR Grand Launch proposal was an exciting and challenging process that allowed me to integrate event planning, branding, and strategic communication into a cohesive concept. One of the most valuable parts of this project was learning how to balance creativity with logistics. Making sure that the event was not only engaging but also feasible in terms of budget, staffing, and accessibility. I also gained experience aligning an event with broader PR objectives, such as community engagement, media outreach, and brand positioning. Incorporating Full Sail University as a promotional partner added another layer of authenticity, showcasing how partnerships can enhance both credibility and audience reach. This process taught me the importance of thinking holistically: an event is not just a one-night experience, but a long-term tool for building trust, generating media coverage, and strengthening relationships with diverse audiences.

Sources

Blooloop, Feb. 12, 2025, “Top 11 immersive trends in the attractions industry for 2025.”

Blooloop, Dec. 3, 2024, “IAAPA Expo 2024 review of event.”

International Association of Amusement Parks and Attractions, 2025, “IAAPA Benchmark Series — Amusement and Theme Parks.”

Todd Martens, Jan. 17, 2025, “The immersive revolution happening in our theme parks.”

Clausius Press, 2023, “Research on narrative strategies of theme parks based on immersive experience — Take Ghibli Park as an example.”